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Corporate Philosophy



Our priority is to make everyone in the world happy.
We believe that by helping others to find happiness, we will find happiness ourselves. That is altruism. Since our founding, Altruism has been our Corporate Credo. Our Credo serves as the reason for our existence and the basis for all of our actions.

Corporate Philosophy

Create a society where everyone can attain Comfort and Happiness through continuous social innovations

Our Corporate Philosophy is based on our Corporate Credo (Altruism) and serves as the guideline which defines everything we do as a company. Every single one of our actions is driven by our Corporate Philosophy. This philosophy and our Corporate Credo will remain the same as long we exist as a company.

Company Name

We created the name LIFULL by combining the words Life and Full, and this name reflects our desire to make everyone's LIFE FULL of Comfort and Happiness.
After collecting 141 ideas internally, we selected the new company name and changed it officially in 2017.


The Guidelines are the code of conduct for LIFULL. They are our action guidelines that we should follow in our operations to achieve the corporate philosophy.

  1. Continue Searching for the Truth

    We consider the truth to be something everyone appreciates as being absolutely good. We will question, reflect on and work towards that truth.

  2. Dare to try big things

    We take on challenges - despite possible risks - with an open mind and unrestrained by past actions.

  3. Set high goals, keep planning and follow through

    We set high goals and break those down into monthly, weekly and daily plans. We do not just plan once, rather constantly re-evaluate our plans to always find the shortest route to follow through on our goals.

  4. Own your words, be respectful and commit

    We communicate respectfully and in a way which others can easily understand. We always make the extra effort to ensure that everyone achieves the same level of understanding. Once we have made a decision, we act with a sense of ownership.

  5. Be as quick as possible

    We make decisions, set goals and take action as quickly as possible.

  6. Be involved and bring about change

    We do not just observe. We put ourselves into the center of the issues we or others are facing and ultimately find solutions.

  7. Act with Highest Integrity

    We always make decisions that are 100% consistent with our high moral standards. This does not simply refer to abiding by laws, company regulations, or contracts; it also refers to making sound decisions even in gray zones, where there are no obvious rules.

  8. Foster True Teamwork

    We are a unified team of individuals with the intent of making our corporate philosophy a reality. We are creating an environment where anyone can reach their greatest potential by facilitating honest and constructive communication. We strive for optimal holistic solutions and make the best contribution possible as a team.

  9. Conduct business honestly while solving social issues

    We are committed to finding the right balance between operating a sustainable business and finding solutions to social issues - from those of individuals to those which affect the whole world. The payments we receive from our clients are, therefore, a form of thanks for our contributions to society.

  10. Value Every Stakeholder

    We value all of our stakeholders including consumers, clients, employees, partners, shareholders, society, and the environment. We make the right decisions - even stakeholders who might not be apparent at first.

LIFULL Quality Standards

Quality standards we promise for every value we offer.

  • Life-centered

    Does it fulfill people's lives?

  • For Everyone

    Does it respect people's individuality?

  • Well-being

    Does it contribute to people's well-being?

  • Focused

    Does it focus on the true essence of the subject?

  • Amazing

    Does it amaze people?