About Us

About Us

Corporate Philosophy



Our priority is to make everyone happy in the world.
First and foremost, make someone else happy. Then before you realize it, happiness will come back to you. That is altruism. Since our foundation, we have been working under the company credo of altruism. The company credo is LIFULL’s reason for existence in society and provides our ultimate principles of action.

Corporate Philosophy

Create a society where everyone can attain "comfort" and "happiness" through continuous social innovations

They are our objectives and methods of management and principles of action for employees. Based on the company credo of altruism, they describe and set forth the vision of the world that we should create through businesses. We can say that the company credo and the corporate philosophy are the raison d’être of the company. They will never be changed as long as the company exists.


The Guidelines are LIFULL’s code of conduct. They are our action guidelines that we should follow in our operations to achieve the corporate philosophy.

  • Continue Searching for the Truth

    We consider the truth to be something everyone appreciates as being absolutely good. We will question, reflect on, and work towards that truth.

  • Be at the Center of Positive Change

    "Positive Change" refers to continuously creating a better future. Each of us is at the center of that change, be it a revolutionary innovation or just a small improvement, and challenge ourselves to make those changes.

  • Act with Highest Integrity

    We always make decisions that are 100% consistent with our high moral standards. This does not simply refer to abiding by laws, company regulations, or contracts; it also refers to making sound decisions even in gray zones, where there are no obvious rules.

  • Exceed Expectations as a Professional

    We believe that Professionals are individuals who produce results that go above and beyond the expectations of others in quality, effort, and speed. Professionals improve their skills, set high goals based on the group vision, and take the responsibility to reach those goals.

  • Foster True Teamwork

    We are a unified team of individuals with the intent of making our corporate philosophy a reality. We are creating an environment where anyone can reach their greatest potential by facilitating honest and constructive communication. We strive for optimal holistic solutions and make the best contribution possible as a team.

  • Value Every Stakeholder

    We value all of our stakeholders including consumers, clients, employees, partners, shareholders, society, and the environment. We make the right decisions - even stakeholders who might not be apparent at first.

LIFULL Quality Standards

Quality standards we promise for every value we offer.

The LIFULL Quality Standards indicates the quality of businesses and services that we pledge to maintain. We can call it our declaration that “We will create these services and value” concerning our businesses and quality control. At the LIFULL Group, our employees pursue these five principles to provide solid value.

  1. Life-centered
    Does it fulfill people's lives?
  2. For Everyone
    Does it respect people's individuality?
  3. Well-being
    Does it contribute to people's well-being?
  4. Focused
    Does it focus on the true essence of the subject?
  5. Amazing
    Does it amaze people?