Actions for Local Communities

Rural Revitalization

Businesses Related to Regional Revitalization

The LIFULL Group taking actions to promote the revitalization of rural areas of Japan, for example, by providing employment matching services, training, support for the repurposing of abandoned real estate (Akiya), funding for revitalization projects and financial services.
We have also established Regional Revitalization as part of our Sustainability Issues and Goals. More details on our Mid-Term Targets and progress toward our Sustainability Goals are available here. ● Local Partnerships for Rural Revitalization
LIFULL has formed a number of partnerships with local municipalities to support the repurposing of abandoned real estate.
● LIFULL HOME'S Akiya Bank
We offer LIFULL HOME'S Akiya Bank, a database for abandoned homes (Akiya) in rural areas of Japan, with property information from local governments across Japan and was selected as a model project by the Ministry of Land, Infrastructure, Transport and Tourism. We offer this service to local governments and individual users free-of-charge.
● Regional Revitalization Fund
We provide funding to support projects and new businesses contributing to the revitalization of rural areas of Japan.
In Japan, we offer the service, LOCAL MATCH, a platform that matches people considering moving to rural areas of Japan with local governments and companies.
LOCAL MATCH helps people looking to move to rural areas not only by providing information on employment and places to live, but also allows participants to communicate directly with local people through regular experience tours and events.

Research & Development, Academic-Industrial Collaborations

LIFULL HOME'S Soken (Research Institute)

LIFULL HOME'S Soken was established as an internal think-tank in July 2013 in order to look into ways to help people have fuller and truly free lives through original research without restrictions of the existing industry or short-term business plans. We publish the findings of LIFULL HOME'S Soken here (in Japanese).

AI Strategy Office

We have established the AI Strategy Office for research and development in the field of AI in order to develop innovative services that utilize cutting-edge technologies for the betterment of society. In addition to performing our own original research, we also collaborate with universities and other academic societies to accelerate open innovation and have taken on the following initiatives:

  • Provision of research data sets (Japanese National Institute of Informatics Data Repository (NII-IDR) LIFULL HOME'S Data Set) (in Japanese)
  • Annual Academic Sponsorships
      - The Japanese Society for Artificial Intelligence (Supporting Member)
      - The Database Society of Japan (Charter Member)
      - The Japan Data Scientist Society
      - Artificial Intelligence Society
      - Artificial Life Japan
      - ARG Web Intelligence and Interaction Research Society


    Businesses Related to Athletics

    We also offer a number of services to contribute to the realization of a healthier society.

    • LIFULL ALT-RHYTHM:Dance team competing in the DAI-ICHI LIFE INSURANCE COMPANY professional dance league, D.LEAGUE.
    • Sufu:Sports training video platform to support school athletics activities.

    Volunteer Activities

    Volunteer Activity Support Program One P's

    LIFULL has implemented the One P's Program to support volunteer activities in Japan. Through this program, LIFULL provides 1% of employee working time and 1% of profit after taxes for the previous year and 1% as funding.
    Employees can request up to two days off a year to participate in volunteer activities they are passionate about, and LIFULL covers any necessary participation fees.
    We have also established a One P's Committee that offers seminars and other learning opportunities to promote volunteer activities among employees.
    We also provide the "Erande-Yell" Program (User Choice Donations, in Japanese) in which users who make inquiries to real estate companies via LIFULL HOME'S are invited to vote for organizations supporting individuals who have difficulty finding a place to live. After the voting closes, LIFULL makes a donation to the organization(s) that users chose.